Polished vs honed – what do clients actually want?
We offer both polished and honed. Most clients say they don't know the difference. How do you explain it without overwhelming them? And do you push one over the other for durability?
5 Replies
We say polished = shiny and shows fingerprints and rain spots, honed = matte and hides marks. For outdoors we steer them to honed. Polished looks great in the showroom but in the cemetery it's a pain.
Same. We show them both – a polished and a honed sample – and tell them honed is lower maintenance. Most go honed when they hear that.
We had a client insist on polished. A year later they asked how to clean it. We said honed would have been easier. They said wish we'd known. So now we really push honed for outdoor.
We do both but we quote honed a bit lower so it's the default. Polished is the 'upgrade'. Sounds weird but it works – they feel they're choosing the premium option if they go polished.
Good tip with the pricing. We'll try that. Thanks.