Which font reads best from a distance?
Client wants a lot of text on the upright. We're worried it'll look cramped or won't read well from a few metres away. What fonts do you guys use when there's a lot of text? Want something clear and not too thin.
5 Replies
We use a simple sans – nothing fancy. The thinner scripts look nice up close but from 2m away they disappear. We show clients both and they usually get it.
Same. We have 3 'readable' fonts we recommend for long text. The fancy ones we only use for a short line or a name.
We had a client insist on a script font for a whole poem. We did it. They came back 6 months later saying you can't read it. So now we push for simple if it's more than a few lines.
Second that. We show them a mock-up at 2m distance – take a photo and zoom out. Usually convinces them.
Good idea with the photo. We'll try that. Thanks.